Posted in General by: Rebecca Melvin
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31 Aug
Yesterday, I couldn’t resist the political bug, and the fact that McCain’s new VP pick, the news barely 24 hours old, was going to be less than a half hour from us. Well, a half hour normally. Hubby and I packed our four kids in the car and headed out to the rally.
Now, the day [...]
Posted in General by: Rebecca Melvin
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29 Aug
Last year, shortly after I began blogging, I had a huge hard drive melt down. I got a new hard drive and reloaded all my programs and all my files, but the entire process, including waiting for the HD to arrive, installing it, reloading, tweaking everything back to where it had been, and ascertaining what was [...]
Posted in General, Marketing by: Rebecca Melvin
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28 Aug
Yesterday I completed and uploaded the New Home Page of the Double Edge Press Website. I like the new look; I think it is a dramatic and drastic change from the old look. I hope that I have also achieved a ‘warm’ feel to it.
As I had mentioned before, I wanted to shift the focus [...]
Posted in General, Publishing by: Rebecca Melvin
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26 Aug
Although it is only the end of August, it feels like fall. We went from lots of rain earlier this summer to not a drop in the past month. The grass shows it, being brown and dusty. The trees show it, their leaves are changing. The air feels like Autumn: thin and cool. And the [...]
Posted in General, Publishing by: Rebecca Melvin
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22 Aug
Yesterday, I blogged about changing the focus of our website from sales to information. One of the reasons (although not the only reason) I cited was the overhead of having instant credit-debit card processing capability.
Ironically enough, last night I received an email alert from our cc processing provider that they were increasing their fees across [...]
Posted in General, Marketing, Publishing by: Rebecca Melvin
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21 Aug
Another thing I thought about while painting the dining room was refocusing our website. I’m beginning to get the itch to revamp the site again (it seems to come along on about a yearly basis), but it isn’t pure change for the sake of change that is motivating my thoughts of revamping. I’m considering doing [...]
Posted in General, Marketing by: Rebecca Melvin
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20 Aug
One of the things I thought about while painting our dining room (here’s an updated pic of the finished product, btw) is advertising.
Advertising has been an ongoing project since Day 1 of our business. You can’t survive without it; you can easily go broke putting your advertising dollars in the wrong venue with it.
When I [...]
Posted in General, Publishing by: Rebecca Melvin
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19 Aug
Yesterday, I finished the first project on our home improvement list: painting the dining room. It is a simple thing, but the results bring such a lift to one’s spirits that you can only wish that every project was as immediately gratifying as a fresh coat of paint.
It’s been a hectic summer for us (as [...]
Posted in General by: Rebecca Melvin
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15 Aug
Yesterday, I had quite a long post written up, complete with photos, only to find that the internet connection had dropped at some point in my creating of it. Meaning I had no where to upload it to. And so it got flushed.
I was trying guiltily to make up for my laxness in blogging. I [...]
Posted in General by: Rebecca Melvin
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09 Aug
Finally, after what seems like a year, but was in fact only a month, we are back home — to stay.
No more vacations. No more house/dog sitting while others are on vacation (although my brother tells me they had a fantastic time in Alaska, so it was well worth the ’sitting’ to allow them the [...]