Review: Content Rich – Writing Your Way to Wealth on the Web by Jon Wuebben
Reveiw Date: 04/13/2009
Rating: 
Content Rich – Writing Your Way to Wealth on the Web by Jon Wuebben, published by Encore Publishing Group (independent publisher), 270 pages (hardback edition)
Market Analysis:
Amazon sale price: $15.56. List Price: $19.95.
If this were a paperback printed on demand: cost per page: $0.013 = $3.51 to print + .90 per cover = Total print cost of $4.41. The List price is $19.95 – 55% wholesale discount = $8.98 – total print cost of 4.41 = $4.57 profit margin per book.
Book ranking as of today: 30,832. Approximate Amazon Sales between 50 to 70 books a month if this remains consistent in that ranking area. So the publisher net income is between $228.50 and $319.90 a month through Amazon. This of course would not include books sold through other outlets.
Review:
Jon Wuebben’s Content Rich – Writing Your Way to Wealth on the Web is a small jewel in the world of self-help/how-to books on how to go about setting up a web-site that is found by searchers and utilized. It’s primary focus is on copywriting as an industry, but his advice is invaluable for anyone who is setting up a commercial web-site and is doing their own copywriting (writing the text for each page).
Where other books I have read cover a large gambit of web marketing in its entirety, Jon Wuebben covers what he knows best with laser sharp clarity. And as SEO (search engine optimization) is a primary, basic and absolute crucial element to any web site business, I can not stress how primary, basic and absolutely crucial it is to read a book that presents a comprehensive guide on how to go about it. The surprise is that it is neither hard nor particularly time consuming. SEO may be the best kept secret in the entire web industry, not due to how complicated it is, but due to how prevalent the misconception is that it is complicated.
Jon Wuebben brushes away all the mystery surrounding SEO and lists the steps to take, the reasons behind them, and the results you can well expect. He adds other elements that are both useful and fascinating, from Press Release Writing, Blogging and even Twittering, but this is all mere bonus material as one gets more than the worth of the book in the SEO aspect alone.
A must have for those serious about e-commerce.
