Marketing – Is this the Silver Bullet, and can it be that easy?
Anyone who has followed my blog knows that I have chased the elusive ‘Silver Bullet’ of marketing for years, ever since the inception of our business in 2005. That doesn’t mean that I didn’t have a realistic expectation of ‘real’ marketing, which is an ongoing effort with little measurable results in the short term but with clear inroads over the long term. Also, I was always aware that in the beginning phases of our business, when our offerings of books were few, that there was little that was going to help. Only time and more books would solve that issue.
Still, in the back of my mind, there was the thought that the difference between being mildly successful and wildly successful had to come down to something more than luck (and good works, never let that fact be discounted, because no amount of luck is going to help in the long-run if the books you put out stink).
Lately, I’ve had a thought that may in fact turn into that elusive Silver Bullet. It first occurred while beginning the process of building the new website and accompanying store where customers check out (which is still in progress). It was reinforced by a discussion on a publishers group that I’m a member of but from quite a different direction.
Why do I think this idea may be ‘the one’? It’s radical. It’s large in scope, meaning that it could easily be applied to any product offered on the web, not just books. It’s incredibly simple.
Am I going to share what it is? Not without a test run, which will be at least several more days in the making.
Stay tuned.
