2010
Last year, in looking back at it from the vantage of 2010, was every bit as awful as it seemed while enduring it. Not from a business pov, thank heavens, but from a personal one. No one was more relieved than myself to ring out the old and ring in the new.
And the new year, 2010, is so full of promise and expectations it seems impossible that it can possibly live up to them. But I think it will.
I left 2009 hanging on a suspenseful note, the first inkling that I may have discovered the elusive silver bullet of marketing. A new silver bullet, all sparkly and shiny, ready to be loaded and the trigger pulled. I’m finding the loading to be more time consuming than I first optimistically forecasted (several days, I remember writing, when several weeks is now beginning to look like a rosy prediction. Dare I try for a month?) Why is this taking so long? Because this shiny silver bullet shouldn’t only benefit our publishing offerings, but also all those products by various vendors offered through Hummingbird World Media. Which means that the entire Hummingbird World Media Conglomerate house has to be in order, not just the Double Edge Press part of it.
I view it as thus, “Get ready folks, company’s coming.” That means cleaning, renovating, polishing. That menas a lot of behind the scenes work. As I am in the midst of moving the entire conglomerate from one sales platform to another, it means time.
Then throw into the mix the new year arriving (which I have already established as being a welcome event) and several must do things that need to be done prior to the end of the month of January: 1099’s need to be prepared and sent out for authors and vendors alike. The sales period also ended on December 31, which means author royalty statements and accomapnying checks.
And finally, there is the item of what books are being scheduled for the new year. I had intended to contact those authors who submitted manuscripts by now. Instead I am still determining who I want to contact with good news, and who needs to be placed on a back burner for later consideration (although the game plan is pretty much settled in my mind, it’s just the pesky business of getting it on paper and making it official).
As busy as January is, I’m suspecting, hoping that February will be much, much busier. By then, we will be in the midst of the grand silver bullet marketing strategy and I’m expecting results.
For those who have patiently waited through this unprecedented dry spell of non-blogging, thank you for your understanding. I hope that it will be worth your while. . . soon.
