–The New Rules of Marketing & PR - David Meerman Scott
Review Date: 9/21/2007
Rating:
The New Rules of Marketing & PR: How to use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly - David Meerman Scott - published by John Wiley & Sons, Inc. - 275 pages (hardback edition).
Market Analysis:
Amazon retail price: $16.47. Total retail cost per page: $0.059.
If this were a paperback printed on demand: cost per page: $0.013 = $3.58 to print + .90 per cover = Total print cost of $4.48. The List price is $24.95 - 55% wholesale discount = $11.23 - total print cost of 4.48 = $6.75 profit margin per book.
Book ranking as of day of purchase: 408. This is lower than the 1,000’s ranking which any of our books have previously acheived so I can only estimate it as being 500 to 1000 books a month if this remains consistent in that ranking area. So the publisher net income is between $3375.00 and $6750.00 a month through Amazon. This of course does not include books sold through other outlets.
Review:
This is one of those books that is so packed full of information that you’re going to want a notebook and a pen by your side as you read. Even then, you’re going to find yourself going back re-reading the items you marked in your notepad. There probably is no guide to internet marketing that is more comprehensive than this. From search engines to pod-casting and even to ‘Second World’ advertising, David Meerman Scott covers all of it with more than a passing glance.
The only downfall to this book will be the passing of time. Because of the very nature of the media that he writes about, the book’s shelf life is going to be short. The internet is simply changing that quickly. My recommendation: don’t wait for the paperback edition. Order it now, read it now, and act on it now. And check on his blog regularly for the newest updates.
The writing was friendly, up-front and easy to read. A couple of tables, or even just bulleted points to help organize the large array of approaches would have been helpful. Occasionally it seemed as though he were presenting the same information over again, even word for word, but as he admits that he expects some people to jump around rather than reading straight through this is understandable.
As Mr. Scott points out, he doesn’t expect anyone to do all of the myriad of approaches that he covers (indeed, one would do nothing but update and maintain these approaches if one did) but he gives you a nice menu to pick and choose what best fits your business and your style.
All in all, a five star rating for those that need an idea of where to start, and how to start in internet marketing. And for those that have been around for a while, it is a welcome guide to what can be done better and what else to try.
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September 21st, 2007 at 9:38 amMany thanks for the thoughtful review of my book. I really appreciate it.
As for sales stats, my Amazon rank has been quite consistently in the 200 - 800 range since publication in early June. I’m told that we are now into the 4th printing.
You have identified my biggest fear with the book — that it will become obsolete quickly. Although I haven’t discussed it with my publisher, I would imagine this kind of book would have legs in a “second edition” and “third edition” as time goes on.
Cheers,
David
September 21st, 2007 at 6:53 pmDavid,
Very nice to hear from you and I’m glad you appreciated my honest analysis of your book (and hope you don’t mind my speculative analysis of the financial side of things…lol…the bottom line always IS the bottom line).
Keep up the good work in keeping the rest of us informed on what we need to be doing. Looking forward to implementing quite a bit of what you wrote.
Rebecca
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