Posted in General, Book Review by: Rebecca Melvin
No Comments
11 Jan
Souls of Steel is an engrossing if frustrating read.
Reading more like an autobiography than a novel, it focuses heavily on Thaddeus (Tad) Gallow and his young bride Laura. Tad begins his life in the steel mills by taking a summer job before going back to college. He finds an unexpected passion for the work, and his wife finds […]
Posted in Book Review by: Rebecca Melvin
1 Comment
03 Oct
Review Date: 10/2/2007
Rating:
Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz - published by Kaplan Publishing. - 184 pages (hardback edition).
Market Analysis:
Amazon retail price: $16.47. Total retail cost per page: $0.089.
If this were a paperback printed on demand: cost per page: $0.013 = $3.29 to print + .90 per cover = Total print cost […]
Posted in Publishing, Book Review by: Rebecca Melvin
3 Comments
21 Sep
Good morning all.
I finished David Meerman Scott’s The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & OnLine Media to Reach Buyers Directly (that’s a mouthful) last night.
For the full review, click here.
I’ll report on some of his suggestions as I use them.
In other news: ‘It’s Official’.
If you’ve been […]
Posted in Book Review by: Rebecca Melvin
No Comments
16 Sep
Review Date: pending
Rating: pending
Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz - published by Kaplan Publishing. - 184 pages (hardback edition).
Market Analysis:
Amazon retail price: $16.47. Total retail cost per page: $0.089.
If this were a paperback printed on demand: cost per page: $0.013 = $3.29 to print + .90 per cover = Total print […]